NOTICE OF PROPOSED CLASS ACTION SETTLEMENT Jones, et al. v. Lands’ End, Inc. Case No. 30301 Circuit Court for Iowa County, Wisconsin IF YOUR INFORMATION WAS COMPROMISED IN THE DECEMBER 2024 LANDS’ END DATA INCIDENT, A PROPOSED CLASS ACTION SETTLEMENT MAY AFFECT YOUR RIGHTS, AND ENTITLE YOU TO BENEFITS AND A CASH PAYMENT. A court has authorized this notice. This is not a solicitation from a lawyer. You are not being sued. Please read this Notice carefully and completely. • A Settlement has been reached with Lands’ End, Inc. (“Lands’ End” or “Defendant”) in a class action lawsuit. This case is about the data security incident that impacted a portion of Lands’ End's computer systems and that occurred in December 2024 (the “Data Incident”). Certain files that contained some of your information may have been accessed, including personal information such as names; dates of birth; Social Security numbers; driver’s license and/or passport information; and in limited circumstances, medical information. • The lawsuit is called Jones, et al. v. Lands’ End, Inc., Case No. 30301. It is pending in the Circuit Court for Iowa County, Wisconsin (the “Litigation”). • Lands’ End denies that it did anything wrong, and the Court has not decided who is right. • The parties have agreed to settle the lawsuit (the “Settlement”) to avoid the costs and risks, disruptions, and uncertainties of continuing the Litigation. • Lands’ End's records indicate that you are a Settlement Class Member and entitled to benefits under the Settlement. You may have received a previous notice directly from Lands’ End. • Your rights are affected whether you act or don’t act. Please read this Notice carefully and completely. Jones, et al. v. Lands’ End, Inc. Page 1 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com SUMMARY OF YOUR LEGAL RIGHTS AND OPTIONS IN THIS SETTLEMENT DEADLINE SUBMIT A CLAIM The only way to receive benefits or payments from this Settlement October 22, 2026 is by submitting a valid and timely Claim Form. The fastest way to submit your Claim Form is online at www.LandsEndDataSettlement.com. If you prefer, you can download the Claim Form from the Settlement Website and mail it to the Settlement Administrator. You may also call or email the Settlement Administrator to receive a paper copy of the Claim Form. OPT OUT OF THE You can choose to opt out of the Settlement and receive no benefit October 7, 2026 SETTLEMENT or payment. This option allows you to sue, continue to sue, or participate in another lawsuit against the Defendants related to the legal claims resolved by this Settlement. You can hire your own lawyer at your own expense. OBJECT TO THE If you do not opt out of the Settlement, you may object to it by October 7, 2026 SETTLEMENT AND/OR writing to the Court about why you don’t like the Settlement. You may also ask the Court for permission to speak about your ATTEND A HEARING objection at the Final Approval Hearing. If you object, you may also file a claim for Settlement benefits. DO NOTHING Unless you opt out of the Settlement, you are automatically part of No Deadline the Settlement. If you do nothing, you will not receive benefits or payments from this Settlement and you will give up the right to sue, continue to sue, or participate in another lawsuit against the Defendant related to the legal claims resolved by this Settlement. • These rights and options—and the deadlines to exercise them—are explained in this Notice. • The Court in charge of this case still has to decide whether to approve the Settlement. Jones, et al. v. Lands’ End, Inc. Page 2 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com WHAT THIS NOTICE CONTAINS BASIC INFORMATION .................................................................................................... 3 WHO IS IN THE SETTLEMENT .......................................................................................... 4 THE SETTLEMENT BENEFITS........................................................................................... 4 SUBMITTING A CLAIM FORM FOR SETTLEMENT BENEFITS ................................................ 5 THE LAWYERS REPRESENTING YOU ............................................................................... 6 EXCLUDING YOURSELF FROM THE SETTLEMENT ............................................................ 6 COMMENTING ON OR OBJECTING TO THE SETTLEMENT.................................................. 7 THE COURT’S FINAL APPROVAL HEARING ...................................................................... 8 IF I DO NOTHING ........................................................................................................... 8 GETTING MORE INFORMATION ...................................................................................... 9 Basic Information 1. Why was this Notice issued? The Circuit Court for Iowa County, Wisconsin, authorized this Notice. You have a right to know about the proposed Settlement of this class action lawsuit, and about all of your options, before the Court decides whether to grant final approval of the Settlement. This Notice explains the lawsuit, your legal rights, what benefits are available, and who can receive them. The lawsuit is called Jones, et al. v. Lands’ End, Inc., Case No. 30301. It is pending in the Circuit Court for Iowa County, Wisconsin. The people that filed this lawsuit are called the “Plaintiffs” (or “Class Representatives”) and the company they sued, Lands’ End, Inc., is called the “Defendant.” 2. What is this lawsuit about? This lawsuit alleges that during December 2024, cybercriminals targeted Lands’ End's computer systems and may have accessed certain files that contained personal information. These files may have contained personal information such as names; dates of birth; Social Security numbers; driver’s license and/or passport information; and in limited circumstances, medical information. 3. What is a class action? In a class action, one or more individuals sue on behalf of other people with similar claims. These individuals are called the “Plaintiffs” or “Class Representatives.” Together, the people included in the class action are called a “Class” or “Class Members.” One court resolves the lawsuit for all Class Members, except for those who opt out from the settlement. In this Settlement, the Class Representatives are Joseph Jones; Caitlin Brown; Jessica Pukala; Nathaniel Rychlik; Julia K. Pierson; and Mariah Lopez. 4. Why is there a Settlement? The Court did not decide whether the Plaintiffs or the Defendant are right. Both sides have agreed to a Settlement to avoid the costs and risks of a trial and to allow the Class Members to receive benefits from the Settlement. The Plaintiffs and their attorneys think the Settlement is best for all Class Members. Jones, et al. v. Lands’ End, Inc. Page 3 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com Who is in the Settlement? 5. Who is included in the Settlement? The court has defined the Class this way: “All persons residing in the United States whose Private Information was compromised in the Data Incident.” 6. Are there exceptions to being included? Yes. Excluded from the Class are: (1) Lands’ End and its directors and officers; (2) governmental entities; (3) the Judge in this case, and the Judge’s immediate family and court staff; and (4) anyone who timely and validly excludes themselves from the Settlement. If you are not sure whether you are a Class Member, you can ask for free help any time by contacting the Settlement Administrator at: • Email: info@LandsEndDataSettlement.com • Call toll free, 24/7: 1- (833) 421-7243 • By mail: Lands’ End Data Incident Settlement c/o Settlement Administrator P.O. Box 25226 Santa Ana, CA 92799-9958 You may also view the Settlement Agreement at www.LandsEndDataSettlement.com. The Settlement Benefits 7. What does the Settlement provide? All Settlement Class Members may claim Credit Monitoring and one of two Cash Payment options. The benefits are explained in more detail below. CREDIT MONITORING. All Class Members are eligible to claim two years of CyEx Financial Shield Complete. Enrollment codes have been sent to all Class Members by postcard. If you no longer have your enrollment code, please contact the Administrator. This comprehensive service comes with $1 million of financial fraud insurance, and includes monitoring for: • fraud or identity theft • unauthorized financial transactions • personal information associated with high-risk transactions If anything suspicious happens, you will be able to talk to a fraud resolution agent to help fix any problems. CASH PAYMENT OPTIONS Cash Payment A – Documented Losses. If you incurred actual, documented out-of-pocket losses due to the Data Incident, you can get back up to $5,000.00. The losses must have occurred between December 6, 2024, and October 22, 2026. This benefit covers out-of-pocket expenses like: • losses because of identity theft or fraud • fees for credit reports, credit monitoring, or freezing and unfreezing your credit • cost to replace your IDs Jones, et al. v. Lands’ End, Inc. Page 4 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com • postage to contact banks by mail You need to send proof, like bank statements or receipts, to show how much you spent or lost. You can also send notes or papers you made yourself to explain or support other proof, but those notes or papers alone are not enough to make a valid claim. Your proof or notes should show that your expenses were because of the Data Incident. You cannot claim a payment for expenses that have already been reimbursed by a third party. Cash Payment B – Alternate Cash. Instead of the benefits in Option A, you may claim a one-time cash payment. This payment is expected to be $60.00. You do not have to provide any proof or explanation to claim this payment. If you have questions about these benefits, you can ask for free help any time by contacting the Settlement Administrator at: • Email: info@LandsEndDataSettlement.com • Call toll free, 24/7: 1- (833) 421-7243 • By mail: Lands’ End Data Incident Settlement c/o Settlement Administrator P.O. Box 25226 Santa Ana, CA 92799-9958 8. What claims am I releasing if I stay in the Class? If you stay in the class, you won’t be able to be part of any other lawsuit against Lands’ End about the issues that this Settlement covers. The “Releases” section of the Settlement Agreement (Section XI) describes the legal claims that you give up if you remain in the Class. The Settlement Agreement is available at www.LandsEndDataSettlement.com. Submitting a Claim Form for a Settlement Payment 9. How do I submit a claim for a Settlement benefit? The fastest way to submit your Claim Form is online at www.LandsEndDataSettlement.com. If you prefer, you can download a printable Claim Form from the website and mail it to the Settlement Administrator at: Lands’ End Data Incident Settlement c/o Settlement Administrator P.O. Box 25226 Santa Ana, CA 92799-9958 You may also contact the Settlement Administrator to request a Claim Form by telephone, toll free, (833) 421-7243, by email info@LandsEndDataSettlement.com, or by U.S. mail at the address above. 10. Are there any important Settlement payment deadlines? If you are submitting a Claim Form online, you must do so by October 22, 2026. If you are submitting a claim by U.S. mail, the completed and signed Claim Form, including supporting documentation, must be postmarked no later than October 22, 2026. Jones, et al. v. Lands’ End, Inc. Page 5 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com 11. When will the Settlement benefits be issued? The Court will hold a final approval hearing on November 6, 2026, at 10:00am (see Question 18). If the Court approves the Settlement, there may be appeals. We do not know if appeals will be filed, or how long it will take to resolve them if they are filed. Settlement payments will be distributed if the Court grants final approval or after any appeals are resolved. The Lawyers Representing You 12. Do I have a lawyer in the case? Yes, the Court has appointed attorneys Alex Phillips of Strauss Borrelli PLLC and Nickolas J. Hagman of Cafferty Clobes Meriwether & Sprengel LLP, to represent you and other Class Members (“Class Counsel”). 13. Should I get my own lawyer? You will not be charged for Class Counsel’s services. If you want your own lawyer, you may hire one at your expense. 14. How will Class Counsel be paid? Class Counsel will ask the court to approve $285,000.00 as reasonable attorneys' fees and reimbursement of litigation costs. This amount will be paid by Lands’ End. Class Counsel will also ask for Service Award payments of $2,500.00 for each of the Class Representatives. Service Award payments will also be paid by Lands’ End. Excluding Yourself from the Settlement 15. How do I opt out of the Settlement? If you do not want to be part of the Settlement, you must formally exclude yourself from the Settlement. This is called a Request for Exclusion and is sometimes also called “opting out.” If you opt out, you will not be part of the Settlement and will not receive Settlement benefits or payment. However, you will keep any rights you may have to sue Lands’ End on your own about the legal issues in this case. The deadline to exclude yourself from the Settlement is October 7, 2026. To be valid, your Request for Exclusion must have the following information: (1) the name of the Litigation: Jones, et al. v. Lands’ End, Inc., Case No. 30301, pending in the Circuit Court for Iowa County, Wisconsin; (2) your full name, mailing address, telephone number, and email address; (3) personal signature; and (4) the words “Request for Exclusion” or a clear and similar statement that you do not want to participate in the Settlement. You may only exclude yourself—not any other person. Jones, et al. v. Lands’ End, Inc. Page 6 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com Mail your Request for Exclusion to the Settlement Administrator at: Lands’ End Data Incident Settlement ATTN: Exclusion Request P.O. Box 25226 Santa Ana, CA 92799-9958 Your Request for Exclusion must be submitted, postmarked, or emailed by October 7, 2026. Commenting on or Objecting to the Settlement 16. How do I tell the Court if I like or do not like the Settlement? If you are a Class Member and do not like part or all of the Settlement, you can object to it. Objecting means telling the Court your reasons for why you think the Court should not approve the Settlement. The Court will consider your views. You cannot object if you have excluded yourself from the Settlement (see Question 15) You must provide the following information for the Court to consider your objection: (1) the name of the Litigation: Jones et al. v. Lands’ End, Inc., Case No. 30301, pending in the Circuit Court for Iowa County, Wisconsin; (2) your full name, mailing address, telephone number, and email address; (3) all grounds for the objection, accompanied by any legal support for the objection known to the objector or objector’s counsel; (4) the number of times the objector has objected to a class action settlement within the five (5) years preceding the date that the objector files the objection, the caption of each case in which the objector has made such objection, and a copy of any orders related to or ruling upon the objector’s prior objections that were issued by the trial and appellate courts in each listed case; (5) the identity of all counsel who represent the objector, including any former or current counsel who may be entitled to compensation for any reason related to the objection to the Settlement and/or Application for Attorneys’ Fees, Costs, and Service Awards; (6) the number of times in which the objector’s counsel and/or counsel’s law firm have objected to a class action settlement within the five (5) years preceding the date of the filed objection, the caption of each case in which counsel or the firm has made such objection and a copy of any orders related to or ruling upon counsel’s or the counsel’s law firm’s prior objections that were issued by the trial and appellate courts in each listed case in which the objector’s counsel and/or counsel’s law firm have objected to a class action settlement within the preceding five years; (7) the identity of all counsel (if any) representing the objector, and whether they will appear at the Final Approval Hearing; (8) a list of all persons who will be called to testify at the Final Approval Hearing in support of the objection (if any); (9) a statement confirming whether the objector intends to personally appear and/or testify at the Final Approval Hearing; and (10) your signature (if you have hired your own lawyer, their signature is not sufficient). Jones, et al. v. Lands’ End, Inc. Page 7 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com For your objection to be valid, it must meet each of these requirements. To be considered by the Court, you must file your complete objection with the Clerk of Court by October 7, 2026. You must also send a copy of the objection to the Settlement Administrator, Class Counsel, and counsel for Defendants. Clerk of the Court Settlement Administrator Clerk of the Court Lands’ End Data Incident Settlement 222 N. Iowa St. ATTN: Objections Dodgeville, WI 53533 P.O. Box 25226 Santa Ana, CA 92799-9958 Class Counsel Counsel for Defendants Alex Phillips Catherine North Hounfodji Strauss Borrelli PLLC Morgan, Lewis & Bockius LLP One Magnificent Mile 1000 Louisiana Street, Suite 4000 980 N Michigan Avenue, Suite 1610 Houston, TX 77002 Chicago IL, 60611 Nickolas J. Hagman Cafferty Clobes Meriwether & Sprengel LLP 135 S. LaSalle Street, Suite 3210 Chicago, IL 60603 17. What is the difference between objecting and excluding? Objecting is telling the Court that you do not like something about the Settlement. You can object to the Settlement only if you do not exclude yourself from the Settlement. Excluding yourself from the Settlement is opting out and stating to the Court that you do not want to be part of the Settlement. If you opt out of the Settlement, you cannot object to it because the Settlement no longer affects you. The Court’s Final Approval Hearing 18. When is the Court’s Final Approval Hearing? The Court will hold a final approval on November 6, 2026, at 10:00am Central Time, in the Circuit Court for Iowa County, Wisconsin, at 222 N. Iowa Street, Dodgeville, WI 53533. At the final approval hearing, the Court will decide whether to approve the Settlement. The court will also decide how Class Counsel should be paid, and whether to award Service Award payments to the Class Representatives. The Court will also consider any objections to the Settlement. If you are a Class Member, you or your lawyer may ask permission to speak at the hearing at your own cost (See Question 16). The date and time of this hearing may change without further notice. Please check www.LandsEndDataSettlement.com for updates. 19. Do I have to come to the Final Approval Hearing? No. Class Counsel will answer any questions the Court may have. You may attend at your own expense if you wish, but you do not have to. Jones, et al. v. Lands’ End, Inc. Page 8 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com If you file an objection, you do not have to come to the Final Approval Hearing to talk about it; the Court will consider it as long as it was filed on time. You may also pay your own lawyer to attend, but you do not have to. If I Do Nothing 20. What happens if I do nothing at all? If you do nothing, you will not receive a benefit from this Settlement. You will also give up the rights described in Question 8. Getting More Information 21. How do I get more information? This Notice is a summary of the proposed Settlement. The full Settlement Agreement and other related documents are available at the Settlement Website, www.LandsEndDataSettlement.com. If you have additional questions, you can ask for free help any time by contacting the Settlement Administrator at: • Email: info@LandsEndDataSettlement.com • Call toll free, 24/7: 1- (833) 421-7243 • By mail: Lands’ End Data Incident Settlement c/o Settlement Administrator P.O. Box 25226 Santa Ana, CA 92799-9958 You can obtain copies of publicly filed documents by visiting the office of the Clerk of the Court, Circuit Court for Iowa County, Wisconsin, at 222 N. Iowa Street, Dodgeville, WI 53533. DO NOT CONTACT THE COURT OR CLERK OF COURT REGARDING THIS SETTLEMENT Jones, et al. v. Lands’ End, Inc. Page 9 of 9 SIMID: | CaseID: 9494 Questions? Call (833) 421-7243 Toll-Free or Visit www.LandsEndDataSettlement.com